Module 01 · Delivery contract
Lead-to-CRM pipeline
- Outcome
- Turn a validated lead from a connected channel into an assigned CRM record and follow-up task.
- Trigger / cadence
- A new submission or message from a connected lead channel.
- Client inputs
- Required lead fields, routing rules, CRM access, and an approved follow-up sequence if email is in scope.
- Tools
- Zapier, Make, or n8n; your forms, inbox, CRM, and alert channel.
- Concrete outputs
- Configured workflow, field map, test cases, operating log, documentation, and team walkthrough.
- Review gate
- Your team signs off on sample records, routing, and any outbound sequence before activation.
- Guardrails
- No outbound message is sent unless the sequence and sending rule are approved. Incomplete or uncertain records do not write over good data.
- If it fails
- Preserve the source record, place the lead in a manual queue, and send a configured alert with the failed step.