For small businesses & operations teams

Expert-Designed AI Automation Workflows, Built for YOUR Business

We design, build, and document the automations that run your lead intake, invoicing, reporting, and follow-up — on Zapier, Make, n8n, or custom code — so your small business gets big-company operations without hiring for them.

Expert-designed means the route is inspectable: every important action has an owner, an approval rule, and a safe place for exceptions to land.

What we build
Automated workflows for lead intake, invoicing, reporting, and customer follow-up.
Where it runs
Zapier, Make, n8n, or custom code — created under your accounts, not ours.
Who keeps control
You do. Consequential actions wait for a named approver, and failed steps have somewhere to go.

01 — What we build

Start with what the process needs to do. Then choose the lightest platform that can support it safely.

Automation matched to the kind of work

Four bounded services. Each page names the deliverables, the inputs they need, where a person approves, and what happens when a step cannot complete.

  • Service 01

    Workflow Automation

    Connect the tools you already use so repeatable work moves forward without copy-paste handoffs.

    Best for: Rules-led processes that cross two or more SaaS tools.

    • Connected workflows
    • Exception queues
    • Runbook and handoff

    Review this service

  • Service 02

    AI Integration

    Add AI to unstructured work while keeping people in control of consequential decisions.

    Best for: Support, document, knowledge, and content workflows where language or judgment is central.

    • AI-assisted workflow
    • Review queues
    • Evaluation and operating notes

    Review this service

  • Service 03

    Custom Automation

    Build the integration or internal system that standard connectors cannot safely express.

    Best for: Proprietary logic, missing APIs, complex data movement, and maintainability requirements.

    • Custom code or internal tool
    • Tests and operating notes
    • Documented handoff

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  • Service 04

    Automated Reporting

    Turn scattered operational data into defined dashboards, scheduled reports, and reviewable alerts.

    Best for: Owners and operations teams who repeatedly assemble the same numbers from multiple sources.

    • Dashboard or scheduled report
    • Metric definitions
    • Validation and alert rules

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02 — How control works

Teal marks a point where a person is in the loop. Amber marks the exception path. Nothing else on this site uses those colours.

The mechanism is visible before the build is trusted

A representative lead route shows who owns each step and where work goes when required information is missing.

  1. Receive

    Capture the original submission from a connected channel.

  2. Validate

    Check required fields and preserve uncertain records.

  3. Approve Human gate

    A person signs off on routing and any outbound sequence.

  4. Update

    Create or update the CRM record after validation.

  5. Log

    Write the success or failure event; alert if the log cannot update.

Exception queue If it fails

Records that cannot validate leave the sequence and are held for a named owner to resolve by hand, rather than being dropped.

Operating principles

  • Human review gates
  • Documented handoff
  • Failure paths designed up front

03 — What you receive

One representative module. This is the level of operating detail used to scope work.

A concrete output, with its boundaries attached

Every deliverable is written down this way before it is promised. Exact systems and commercial terms are defined in discovery.

Module 01 · Delivery contract

Lead-to-CRM pipeline

Human review defined
Outcome
Turn a validated lead from a connected channel into an assigned CRM record and follow-up task.
Trigger / cadence
A new submission or message from a connected lead channel.
Client inputs
Required lead fields, routing rules, CRM access, and an approved follow-up sequence if email is in scope.
Tools
Zapier, Make, or n8n; your forms, inbox, CRM, and alert channel.
Concrete outputs
Configured workflow, field map, test cases, operating log, documentation, and team walkthrough.
Review gate
Your team signs off on sample records, routing, and any outbound sequence before activation.
Guardrails
No outbound message is sent unless the sequence and sending rule are approved. Incomplete or uncertain records do not write over good data.
If it fails
Preserve the source record, place the lead in a manual queue, and send a configured alert with the failed step.

Review the full workflow automation service

04 — Where the edge is

A consultancy that will not tell you what it has not decided yet is harder to hold to anything.

What is settled, and what discovery settles

Stated now

  • Workflows are built under your accounts and ownership.
  • Consequential actions wait for a named human approver.
  • Exception and failure routes are designed before launch.
  • Delivery includes operating documentation and a team walkthrough.

Scoped in discovery

  • Pricing and the shape of the engagement.
  • Monitoring window and post-handoff support boundary.
  • Platform choice, volume, and data-sensitivity limits.
  • Which system access and credentials the build requires.

Show us the handoff your team keeps doing by hand.

We’ll start by understanding the tools, rules, exceptions, and decisions. If there is a safe automation route, the scope will make those boundaries visible.